Conversion guides
Clear, step-by-step advice on getting found on Google, turning visitors into buyers and making every ad dollar count.
How to Audit Your Shopify Store: A 30-Minute Checklist
A step-by-step way to audit your own Shopify store in about 30 minutes: traffic, product pages, trust, speed, checkout and follow-up, plus...
How to Optimize Shopify Collection Pages for Google and Customers
Collection pages can be some of your best pages on Google, and they're where many shoppers decide what to buy. Here's how...
Shopify Mobile Optimization: Turn More Mobile Visitors into Buyers
Phone visitors browse but don't buy? Here are the 7 mobile problems I find most often, how to test your store on...
How to Build Trust on Your Shopify Store and Increase Purchase Confidence
New visitors look around, then leave without buying. Here are the 8 trust problems that make shoppers nervous about a store they...
Visitors but No Sales? 7 Reasons Your Online Store Isn't Selling (and the Order to Fix Them)
Getting visitors but no orders? The seven problems that stop online stores selling, and the order to fix them so more of...
Facebook Ads Not Converting? Fix These Store Problems Before You Raise Your Budget
Clicks but no sales from your Facebook ads? Before you change the ads or raise the budget, check these store problems that...
Why Shoppers Abandon Their Cart on Shopify (and How to Win Them Back)
Shoppers add to cart, then vanish. Here are the 7 reasons I see most often, how to fix each one, and how...
Product Pages That Sell: 7 Fixes That Turn Browsers into Buyers
Shoppers view your products but don't add to cart? These are the 7 product page fixes I make most often, and how...
How to Get Your Online Store Recommended by ChatGPT and Google AI
Shoppers now ask AI what to buy. Here's how AI assistants choose which stores to recommend, and 6 steps to get your...